Investing in an AI receptionist is a significant decision. Here's a comprehensive framework for calculating the return on investment to help you make an informed choice.
Direct Cost Savings
A full-time receptionist costs $35,000-$50,000 annually in salary alone, plus benefits, training, and management time. AI solutions typically cost a fraction of this while providing 24/7 coverage.
Revenue Recovery
The bigger opportunity is revenue recovery. If you're missing 20 calls per day and each new patient is worth $1,500, recovering even 10% represents significant revenue. Most practices see 30-50% improvement.
Sample ROI Calculation
Consider a practice with 50 daily calls, 30% missed call rate, and $1,500 average patient value. Recovering just 5 patients per month generates $7,500 in new revenue—often exceeding the entire annual cost of an AI solution.
Intangible Benefits
Beyond direct ROI, consider improved patient satisfaction, staff morale (less phone stress), competitive differentiation, and scalability. These factors compound over time.
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