Auto Acquisition
Headless B2B Lead Pipeline
Node.js 20GitHub ActionsSerper.devCheerioPostgreSQL
The Challenge
Building sales pipelines for niche markets is labor-intensive. Manual discovery is slow, and data is often fragmented across various websites, limiting the throughput of sales teams.
My Role
Systems Architect
The Outcome
Automated discovery and qualification of thousands of leads per week.
Engineering Deep-Dive
A headless, event-driven data pipeline that autonomously identifies, qualifies, and captures B2B leads from the open web, replacing manual prospecting with code.
01
Serverless Workflow Architecture powered by GitHub Actions.
02
Multi-stage pipeline: Search, Filter, Deep Scraping, and Validation.
03
Smart deduplication using PostgreSQL upsert strategies.
04
Efficient DOM traversal with Cheerio for high-speed extraction.
[ System Architecture Visual ]